Oh it's all coming back to me!
A crucial motive for participating in a "show" is to make money, but too, positioning my little company to take advantage of the large group of potential customers that will pass by and gaze upon my products, items.
When I called to get info about the "Art on the Hill" show, I asked how many people came last year? Around six-hundred was the reply. Even when I had the boutique, I would be hard pressed to have six-hundred customers walk through my doors within a short period of time.
So with that in mind, I'm preparing marketing techniques that I believe will offer the best bang for my buck!
Firstly, I'm taking the not yet published but soon to be, "Calico Petals Cookbook" info and when it will be available.
Second, lot's of business cards, both companies.
Thirdly, Free samples. During my many years of operating a shop I learned that free samples offer an excellent form for marketing my product, especially soap! Most customers that receive a sample will return for more! After all, that's the whole point of doing business right, to sell your stuff?
Fourthly, Oodles of pamphlets, brochures, info on both companies. I'm a busy talker, but being able to converse with six hundred people in one day is even a bit too much for this type A. Having brochures helps to free you up for the many other tasks, and the person that receives the brochure will most likely read the brochure in the comfort of their home in a more relaxed setting.
Fifthly, Guest Book. I have over four-thousand customers in my data base just from having a guest book in my shop over the years. I found that most customers want to sign the book and be updated on events, specials, etc., and the majority of people that walked through my doors usually signed the guest book without being asked.
For most of you, this topic will hold no interest. But for those of you that search my blog for show displays, show marketing, etc., hopefully the info will be of value.
Enjoy a caring and sharing Spring day.
Happily,
Jill 00 (Two hugs are better than one)
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